September 2022 Newsletter

Updated: Aug 31

Labor Day



(Photo Credit Keith Misener)


Seems like just yesterday we were anxiously awaiting the unofficial beginning of the 2022 beach season as Memorial Day loomed large on the calendar and now, in what seems to be a blink of the eye, the unofficial end of our summer season is upon us as we get ready to celebrate Labor Day. In between these two holidays Rehoboth Beach has played host to thousands of visitors having once again made the trek from cities and towns across the United States and beyond to bask in the sun on our glorious beaches and spend quality time with family and friends wiling away the days strolling the board walk, playing games, riding rides and eating plenty of French fries, ice cream, pizza and more while enjoying entertainment at the band stand and elsewhere across town. Rehoboth in Bloom has been busy all summer tirelessly caring for the myriad of planters proudly displaying a rainbow of colors for all to enjoy. The holiday celebrates the many contributions workers have made to America's strength, prosperity, and well-being; Rehoboth provides a place for them to enjoy the fruits of their labor. While you are out and about celebrating this month, Rehoboth Beach Main Street would like to showcase some businesses in town we think you will like. They are sure to bring a sense of joy and contentment to all who partake of their services or products.


If you or your guests are looking for space to catch up on some projects while you are away,


CoWork Reho may be just the place for you. From established enterprises to growing startups, they host an array of working professionals. CoWork Reho is about people and ideas, a place where forward thinkers, innovators, creatives, and game-changers unite. It provides


a flexible, intentionally designed workspace that includes amenities to make the workday more enjoyable and productive while improving your work experience.


If you're looking for a place to unwind, Shorebreak, an award-winning American Seafood Restaurant may be your place. Sporting a casual-yet-sophisticated modern look awash in blue & white décor, Shorebreak serves eclectic seafood fusion fare. They are an ocean- and farm-to-table American & seafood restaurant with a menu that is seasonally inspired. Shorebreak offers weekly specials, including fresh fish, meats, and soups, plus a large selection of wines. Just 133 steps to the Atlantic Ocean, Shorebreak is an excellent choice for your dining experience.


For the shoppers among you, Sassy Chic is a small family-owned and operated gift shop featuring hand crafted items, embroidery/monogramming, and other gift items. Sassy Chic takes orders for custom embroidery and monogramming, as well as offering all of their items at this site.


A truly unique decor will greet you as you enter Freddie's, an LGBTQ+, straight-friendly restaurant and bar. Enjoy happy hour with discounted beverages and special menus between 4-7 pm on Monday, Wednesday, Thursday, Friday, Saturday, and Sunday. The hours are adjusted when special events happen. Be sure to check out the Barbie Doll collection while there.


Another great place to dine is Arena's, a locally owned and operated fixture in downtown Rehoboth Beach since 1990, serving the same great high-quality food with large portions. Arena’s offers casual family-friendly dining and catering, as well as live in-house entertainment.


An award-winning women’s clothing store you’ll want to visit is Cashmere Gardens. This beautiful store features styles from established and emerging brands and is keen on artistic collaborations.


We know you will enjoy your visit to all these places as you shop and eat in downtown Rehoboth Beach. Be sure and tell them you read about them here! You can find out more about these establishments later in this newsletter.


Current and past issues of the newsletter are available on the RBMS Website at Newsletter | Home | Rehoboth Beach Main Street (downtownrb.com)



New Businesses & Membership Renewals


RBMS welcomes Addictive Tacos and Charm City Run as new members at the Green Partner level!


RBMS welcomes new members:

Just Comfort Shoes / Birkenstock

Pineapple Princess Swimwear

The Lion’s Den Candle Company


For information about levels and benefits of RBMS membership, go to Join | Rehoboth Beach Main Street (downtownrb.com)



Showcasing Rehoboth Beach Businesses


CoWork Reho

Dick Byrne

CoWork Reho, an RBMS Yellow Partner, is an oceanfront workspace, located directly on the Rehoboth Boardwalk, for people who are looking to make their workday more enjoyable and productive. It's designed to be a community of remote workers, innovators, forward thinkers, creatives, or those who just want to enjoy the ocean view and amenities. Amenities at CoWork Reho include exclusive 24-hour key card access, phone booths for private phone calls, high-speed Wi-Fi, and printing. The conference room, equipped with Smart TVs and glass dry-erase boards, is perfect for your next team meeting or virtual conference. All memberships also include complimentary gourmet coffee and sparkling and still water.

Jared Bowers, the owner and visionary behind CoWork Reho, is a Sussex County native and has long dreamed of the day that the Delaware beaches would become less seasonal and offer more to those who call the area home year-round. Every morning he would jog past the empty space on the boardwalk where CoWork Reho is now situated. When it went up for auction, he knew he needed to purchase it.

CoWork Reho's first summer open has been a success, hosting multiple events and meeting other business owners, vacationers, and those local to the area. Memberships include daily, weekly, monthly, or yearly commitments for a seat in the communal area, a dedicated desk, or an ocean-view private studio space. With so many different options, there is truly something for everyone, no matter what your daily work situation is. Visit www.CoWorkReho.com to learn more and make sure to schedule a tour of this breathtaking addition to Rehoboth Beach (located directly under the Henlopen Hotel)!


CoWork Reho is located at 511 N. Boardwalk, Rehoboth Beach. Phone 302-494-0214.



Shorebreak Lodge

Dan Slagle

Good Friends, Great Food, Beach Fun has always been the Shorebreak Lodge’s mission statement: a modern casual-yet-sophisticated restaurant awash in blue & white decor serving eclectic seafood fusion fare. A 2021 Travelers Choice of Tripadvisor! Shorebreak Lodge is an RBMS member.


Enjoy good food from fresh ingredients just steps away from the Boardwalk and beach. This restaurant is a fan favorite among locals. Join Shorebreak Lodge for Happy Hour on Wednesday–Saturday from 4:00pm–5:30pm. The covered patio is open year-round and heated in the winter. Thursday nights host a special Dinner for Two: Buy one entrée and get your second for half price. Coming this Fall: a five-course tasting menu with wine pairings. Check the Shorebreak website and Facebook page for all specials and menus.


Reservations suggested: Call 302-227-1007. Shorebreak Lodge is open Wednesdays–Mondays for lunch and dinner. Closed on Tuesdays.

Address: 10 Wilmington Avenue.



Sassy Chic

Dick Byrne

It all started by Lynn wanting to make special place settings for her family Christmas dinner. She hand-painted personalized glasses and plates for everyone and couldn’t believe how they turned out. It went from family outings to local craft shows then regional craft shows. 1st State Sassy Glass was born and doing well. An opportunity presented itself and the business went from 1st State Sassy Glass to Sassy Chic, an RBMS Green Partner. After a great run at the Beaman’s Old ‘n Gnu property on Route 9, another space in downtown Rehoboth Beach became available at 33 D Baltimore Avenue in The Shops at Baltimore Commons in May 2019. Owners Lynn and Keith Misener haven’t looked back ever since.


The Miseners still offer a great selection of handmade items, such as Lynn’s famous shell trees, shell ornaments, shadow boxes, hand-decorated vintage sash windows, and Keith’s local photography. They also offer full-service custom monogramming and embroidery right at the shop. No matter if it’s one piece or a whole team, they can embroider your hats, shirts, jackets, and even equipment bags. Having a family gathering and need matching hats? Look no further! Sassy Chic has recently added more and more baby clothes and accessories that you must see!


Sassy Chic’s summer hours are 10:00am–8:00pm, 7 days a week. Off-season hours are from 10:00am–5:00pm, 7 days a week, unless otherwise noted on their Facebook page which is https://www.facebook.com/SassyChic.de. Check out their website at https://www.sassychic.net/. Phone 302-236-1842 or 302-542-1899.



Freddie’s Beach Bar and Restaurant

Peter Beck


On a sweltering hot early August morning, one of my neighbors texted that one of her friends had canceled at the last minute to enjoy local legend Pamala Stanley performing at Freddie’s Beach Bar and Restaurant. I immediately jumped at the chance, knowing I was in for an extremely enjoyable evening!


When we got to Freddies we sat at the bar, where we had a perfect view of the area where Pamala was to perform. Our party looked around the room and marveled at all the Barbie dolls on display on the shelves in the room. The decor was casual and comfy, and we immediately relaxed and cooled off from the intense summer heat.


As we waited for the show, we enjoyed delicious margaritas and orange crushes mixed with expert precision by the ultra-talented bartender, well-known around town as Fluffy. Our group also enjoyed some very tasty food, including a generously large basket of chicken tenders with crispy fries, yummy Philly steak egg roll bites, pretzel bites, and a large basket of onion rings. Needless to say, we had a lot of laughs as we ate and drank with gusto!


Finally, it was time for Pamala to come on stage. Decked out in a stunning blue dress, she performed energetically to all the disco hits that many of us fondly remember! Pamala was all around the room, the smoke machine and lights were flickering, and soon the entire restaurant and bar were filled with happy singing, dancing, and cheering patrons. In fact, by the end of the performance, most of the diners and drinkers were dancing enthusiastically with Pamala to the classic Donna Summer tune “Last Dance.”


Indeed, it was a wonderful night to remember! In fact, a very fun evening is always guaranteed at Freddie's Beach bar and restaurant. Freddie’s, an RBMS Member, is located at 3 South First Street, phone: 302-527-1400. For more information about drinks, food, and upcoming events, check out their website at https://www.freddiesbeachbar.com/rehoboth-beach/.


This just in! Freddie’s is now open 7 days a week, 4:00pm to 1:00am!


Arena’s Deli & Bar

Peter Beck

On a beautiful August afternoon, I was about to entertain three friends for lunch. Even though I had plenty of time to put together a marvelous feast, I just didn't have the energy to fuss, and I thought it would be easier to order sandwiches and avoid the hassle of cooking. Since my guests included two vegans and two carnivores, I knew that I needed to find a great deli that would meet our demands.


Confidently, I knew that Arena's Deli and Bar would be a perfect choice. Arena's—an RBMS member, located at 149 Rehoboth Avenue—has been a local favorite in town since 1990. Arena’s now offers six different locations in the beach area! Of course, being a close-to-town resident, it was most convenient to order from the downtown location.


I texted a copy of the expansive menu to my friends, who immediately responded enthusiastically to the idea. We ordered the Arugula Orchard Salad, the California Club Dude, the Buffalo Chicken Wrap, and a Powerhouse Sandwich. Ordering was quick and easy, and I was told that everything would be ready in 15 to 20 minutes.


I hopped on my bike and quickly arrived in town 15 minutes later. Our food was ready, so within minutes I was biking my way back to my house, our lunch safely sitting in the basket in front of my bike.


When my guests arrived, everyone raved about the delicious and well-prepared fresh food. Arena’s provided four bags of chips to enjoy with the lunch, as well as ample napkins. Portions were so large that one of my guests brought home half of her arugula salad for dinner that evening, and I put half of my California Club sandwich in my fridge to eat for lunch the next day.

If you are looking for a place to have a delicious quick bite, as well as a joint that serves dinner and often features enjoyable live entertainment in the evenings, do not hesitate to go to Arena's Deli and Bar! You'll find all the information you need on their website: https://www.arenasdeliandbar.com/locations/rehoboth/. Phone: 302-227-1272.



The Stitching of An Award-Winning Conscious Luxury Lifestyle: Cashmere Gardens!

Mike Edelin

Cashmere Gardens seamlessly styles some of the region’s most fashionable (wo)men. The luxury boutique, located in Hotel Rehoboth, is all about sustainability, with a focus on timeless fashionable pieces for those of all ages. Cashmere Gardens is an RBMS member, located at 247 Rehoboth Avenue.


The boutique features styles from established and emerging brands and is keen on artistic collaborations. Cashmere Gardens was recently named “Best Upscale Women’s Wear Store” in the state by Delaware Today Magazine. Upon entering, customers are greeted with light-pink paint on the walls, changing rooms wallpapered with a green leaf-and-key design and floored with plush carpeting, as well as velvet-covered furniture to relax on, and a variety of plants throughout. “A fashion terrarium,” as owner Justin Brown refers to the store. The boutique is constantly expanding its fashion footprint and plans to incorporate men’s clothing into its collection. Stop by today and immerse yourself in the conscious luxury lifestyle. Phone: 302-260-9407


Photo Courtesy of Cashmere Gardens



News from Rehoboth Beach Businesses


RBMS Ribbon-Cutting Held for Addictive Tacos

Addictive Tacos is a new RBMS Green Partner, serving up locally sourced, all natural, organic fish and shrimp tacos. Always fresh/never frozen/wild caught—the most addictive fish tacos in Rehoboth Beach! Located at 33A Baltimore Avenue. Phone: (302) 278-7768. For more information, please visit https://addictivetacos.com/.







RBMS held a ribbon-cutting for Addictive Tacos on August 12. Pictured center is Andrea Neal, Owner, and, left to right, RBMS Board Members Jerry Filbin, Terry Kistler, Cindy Lovett, Jill Dunham, and Richard Byrne.









Benevolence Night Held at Dogfish Head Brewing and Eats

Benefit: Rehoboth Beach Main Street


On Wednesday, August 24, Dogfish Head Brewings & Eats hosted a Benevolence Night in honor of Rehoboth Beach Main Street. 10% of the evening’s proceeds were donated to RBMS. Thank you to our friends at Dogfish Head Brewings & Eats, an RBMS Blue Partner!



News from Rehoboth Beach Main Street


This column highlights the work of the RBMS Executive Director, Dan Slagle, the RBMS Board, and the five committees, focusing on the behind-the-scenes work of the staff and volunteers, as well as the activities that are planned and carried out. For information about Dan, the RBMS Board, and the committees, go to About RBMS | Rehoboth Beach Main Street (downtownrb.com).


Recent Activities of RBMS

RBMS bid farewell to our summer intern, Alex Whitford, with a luncheon held in Grove Park on August 11. (See story on Alex in the July 2022 issue of the RBMS Newsletter.) In attendance were several RBMS board members and volunteers, Executive Director Dan Slagle, and Alex’ Dads. We are thankful for the excellent work provided by Alex during the 2022 Summer and wish him the best in his future endeavors. Alex returns to school in Farmville, Virginia, where he will be a senior in the School of Business at Longwood University.


NOTE: The work of the RBMS committees is integral to meeting the mission of Rehoboth Beach Main Street: promoting downtown Rehoboth Beach as a year-round beach town with a vibrant commercial area, attractive signage and storefronts, a full calendar of events, and economic programs benefiting the business and residential community. We are seeking volunteers to work on these committees, including the newsletter team (under the Communications Committee) and Rehoboth In Bloom (part of the Design Committee’s work). You can put as much time into your volunteer work as you have available. Come join us!


RBMS Celebrates Downtown Businesses


Rehoboth Beach distinguishes itself from other resort communities with an engaging mix of eclectic shopping, dining, and entertainment experiences for locals and visitors alike. Join us at the Rehoboth Beach Bandstand at 9:00am on Wednesday, September 7, as Rehoboth Beach Main Street (RBMS) celebrates downtown businesses. In recognition of our many downtown Rehoboth Beach success stories, RBMS has identified companies who have been in business for 25 years or longer and is hosting an event to honor them.


Our research results were surprising! We identified 93 candidates, including five that have been in business more than 75 years. A true testament to downtown business!


RBMS invites businesses, residents, elected officials, and visitors to celebrate with us as we honor these longtime success stories. We encourage all business participants to wear their logo apparel and to bring employees, family members, and friends to the Bandstand on Wednesday.


All qualifying businesses will receive a “Cling” (see the graphics) that indicates the applicable milestone achieved to be displayed in their windows for all to see.


All of us at RBMS are excited to be part of this fabulous celebration and hope that you will join us at this event.



An Appreciation

Happy Anniversary, Dan!


August 26th marked Dan Slagle’s 3rd anniversary as Rehoboth Beach Main Street’s Executive Director and only full-time employee! We are so grateful to have Dan steering our ship. His hard work has resulted in the amazing growth of RBMS over the last 3 years, both in membership and the services we provide to our members and the community. Dan grew up in Cecil County, Maryland and, seeking a fresh start, came to Rehoboth Beach in 1998 to open the Hidden Treasure B&B. Dan started with RBMS as a volunteer on the Promotions Committee while he was still the manager at the Spice and Tea Exchange on Rehoboth Avenue. Dan says he was excited about RBMS’ mission and was delighted to pitch in as a volunteer. But then, Dan was encouraged to apply for the opening as RBMS Executive Director. Amazing things happen when the right people, right place, right time, and right mission come together!


Dan’s creativity, hard-work ethic, and outgoing personality have proven to be exactly what RBMS needed. Nine months after Dan came to work for us, COVID hit, and the picture for the local tourism-based economy did not look good. RBMS with Dan’s able leadership came through with a variety of innovative ideas to promote our local businesses while keeping business staff and visitors safe. Dan was the moving force behind development of outdoor dining, Meterless-Mondays, a Respect Rehoboth campaign, and a variety of outdoor promotional events to spotlight Rehoboth as a safe and still-enjoyable place. Typically, however, Dan turns the spotlight on the teams of volunteers who developed and implemented these and other programs to promote and sustain our city’s economy.


The little things are the big things! Dan worked with sources to distribute over 200 gallons of hand sanitizer and clean-kits to businesses, residents, and visitors. Dan was also behind creation of a help-wanted page for local businesses on our social media platforms. Dan also worked hard and in collaboration with city government on off-season outdoor promotional events such as the Gumbo Crawl, the Meatball Crawl, and the Margarita Crawl. Dan was also behind the development of on-line and in-person workshops to help local merchants with skills such as developing a better social media presence. Dan points to the development of outdoor dining and raising the funds to create safe sidewalk spaces as a major accomplishment during the epidemic, and that has led to the city’s exploration of permanent outdoor dining where space allows. Probably one of Dan’s greatest accomplishments for RBMS is the re-vitalization of our committees and their projects. This involves recruiting volunteers and looking for financial support for a variety of projects. Looking forward, Dan would like RBMS to strengthen its support for the community as a whole. He points to the Community Unity Dinner in December as an event that brings everyone together. He sees even greater challenges for us ahead, including finding roles for RBMS in addressing the housing shortage and transportation issues for seasonal workers. Dan also wants to work with the city and businesses to help find innovative approaches to help business development.


RBMS is in a much better place now than it was 3 years ago because of Dan’s hard work. The services we provide to businesses and the community have grown. Our membership has expanded from 25 to over 150 in-town businesses. Because of Dan’s hard work we also obtained and maintain full membership certification in National Main Street.


All of this, and Dan still finds time, with his husband RJ Willoughby for exploits with their 4-year-old grandson, Mason! He is our Energizer Bunny! Thank-you Danny for all you’ve done for Rehoboth Beach Main Street and for the Rehoboth Beach community.