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November 2022 Newsletter

Fall into the Holiday Season

As we move into the last quarter of the year our thoughts turn to preparations for the chilly weather we know is coming. Fall arrives changing our landscape from a summer pallet of green to one that also includes vibrant reds, yellows, and browns. The air turns crisper and cool, reminding us that a new season is here, and winter won't be far behind. The Sea Witch has once again made her way down the Avenue accompanied by a menagerie of ghosts, goblins, and ghouls of every imaginable size and color. We have eaten our fill of Halloween candy and are enjoying pumpkin spice flavoring in everything from coffee and tea to cakes and donuts. As we Fall into the Holiday Season we will shop and gather with friends and family as we celebrate the November-December holidays and toast the year just past—happy that we have weathered the past year as we look forward to what a new year will bring. So, as we begin our holiday shopping and dining, we at Rehoboth Beach Main Street want to spotlight some of our many member businesses that will be glad to see you this season. Who doesn't like a piece of jewelry from the beach? The deals at JEWELSTAR are among the best Rehoboth has to offer. The shop is fabulous, clean, inviting, and always ready to help you find just the perfect piece at a price that is right—whether it be for you or someone special on you holiday gift list. Another great gift idea is scented candles. With over 100 candle scents to sniff Shining Sol Candle Company is sure to have just the scent you need. While there, try your hand at making your own candle or check out the most unique Artisan candles around, such as Mermaid Cove, Dragon's Lair, Them Bones, and more. It wouldn't feel like holiday shopping without a trip to The Christmas Spirit! With an ever-changing assortment of decorations, including Christopher Radko ornaments and many more, you will always find just what you're looking for here. After a day of shopping, you may want to consider an organic natural spa experience. You can find it at The Avenue Apothecary & Spa, where they offer a wide array of holistic facials, therapeutic massages, seasonal body treatments, natural nail services, and more. When it comes to dining, your choices are many, and Salt Air offers a fun, cozy bar with creative libations, great wines, and micro brews on tap. Be sure to check out the locally inspired menu featuring fresh seasonal produce, sustainable seafood, and organic meats and poultry. It's the perfect setting to put you in the holiday spirit! And after a full day of shopping in downtown Rehoboth Beach be sure and stop by Archie’s Ice Cream. Well known for its great service and friendly staff, this place is always serving good ice cream and perfectly cooked waffles, in addition to strawberry lemonade, fresh juices, and coffee. These and more shops are waiting to serve you as you whittle down your gift list this holiday season. They will help to put the spirit of the holidays into your step while enjoying all that Rehoboth Beach has to offer. So, Fall into the Holiday Season and enjoy this special time of the year. You can read more about the spotlighted businesses later in this newsletter. Please consider Rehoboth Beach a place that can satisfy all your holiday needs. Current and past issues of the newsletter are available on the RBMS Website at Newsletter | Home | Rehoboth Beach Main Street ( New Businesses & Membership Renewals RBMS welcomes in2soles and One Spirit Massage Studio as new members! RBMS thanks Rehoboth Breeze and Purple Parrot Grill for renewing at the Yellow Partner level! RBMS thanks Boardwalk Plaza Hotel, Victoria’s Restaurant, and the Sea Shell Shop for renewing at the Green Partner level! RBMS thanks Grace Boutique, Sunny Bay Café, and Thrasher’s French Fries for renewing as RBMS members! For information about levels and benefits of RBMS membership, go to Join | Rehoboth Beach Main Street ( Showcasing Rehoboth Beach Businesses Archie’s Ice Cream Offers Two Locations & Even More Flavors! Mike Edelin

The original Archie’s Ice Cream is located on the south side of Rehoboth Avenue, at the entrance of Penny Lane. The second location is almost directly across the street, on the north side of Rehoboth Avenue. Both locations offer 23 homemade flavors of ice cream and five lemonades! There are plenty of machines that make the ice cream in-house, with fruit-flavored ice creams such as strawberry and black raspberry being made with real fruit. There are some great fall flavors to indulge in such as coffee, maple walnut, and the infamous butter pecan. Archie’s also offers three soft-serve ice cream flavors, vanilla, chocolate, and twist. Have we mentioned the lemonade? The homemade lemonade comes in regular, mint, strawberry, blueberry, raspberry, and blackberry flavors. During peak seasonal times the store sometimes goes through 600 lemons in a day, according to owner Ercan Sanli. If you are craving some old-fashioned, handmade, hand-dipped ice cream or freshly squeezed lemonade to order, find your Fall fix at Archie’s in downtown Rehoboth Beach! Phone: 302-227-2462. Avenue Apothecary and Spa Jerry Filbin

If you are ready to spoil yourself or someone you love, the Avenue Apothecary and Spa is the place you want to visit while you are in Rehoboth Beach. This is the lap of luxury whether you want manicures or pedicures, revitalizing body treatments that include body scrub and Stone Crop Body Oil, or even a Stone Crop Body Wrap treatment. Other restorative treatments include a chill body treatment featuring the regenerative properties of water-soluble cannabinoid body oil or a nourishing body treatment for sensitive skin that uses whipped sugar and oatmeal body polish and vitamin E and agave infused oil. And what’s a trip to the spa without a massage? Avenue Apothecary and Spa features a variety of modalities including herbal therapeutic massage, muscle recovery and deep tissue massage, Nirvana stress relief massage, prenatal rest and renewal treatment, and the use of herbal poultices, just to name a few of the offerings. Avenue Apothecary and Spa also offers a variety of personalized spa packages including couples massage, a 4-hour Bliss At the Apothecary package that includes an exfoliating peel facial, a custom therapeutic massage, manicure, and pedicure. This is just a sample of amazing experiences designed to revitalize, relax, and de-stress a spa visitor. Avenue Apothecary and Spa is located at 110A Rehoboth Avenue. Phone: 302-227-5649 ( JEWELSTAR Peter Beck

The Penny Lane Mall, located just a few steps away from the Rehoboth Beach Boardwalk, is renowned for its unique European, open-air design that attracts customers of all ages. Among the many amazing shops located in the mall is JEWELSTAR. Be sure to stop in! At JEWELSTAR, shoppers will find excellent jewelry at reasonable prices. Many visitors to Rehoboth report that JEWELSTAR is one of their ‘most go’ shops as they visit our town. Shoppers enjoy all of the unique and unusual pieces that are on display throughout the cozy shop. At JEWELSTAR, there is something beautiful waiting for everyone for all budgets. Shoppers always appreciate the warm and friendly ambiance and the excellent service. Additionally, as a special bonus, ear piercing is available! You’ll find JEWELSTAR at 42 Rehoboth Avenue or call 302-260-9158 for more information. They are open daily from 11:00am–5:00pm. Shining Sol Candle Company Peter Beck With the holiday season approaching, I decided to get an early start on shopping. Since it is a tradition each year for me to give my sister-in-law Cathy a scented candle, I thought it would be quite fun to design and make this year’s gift at the Shining Sol Candle Company, located at 110 Rehoboth Avenue.

Carrie, the friendly store manager, greeted me cheerfully and then took me over to the candle-making table. I selected Amber because Cathy likes a gentle, pleasant, and natural aroma. I then selected a pretty teal green container that is similar to the color of the walls in my sister-in-law’s home. Because of the deep shade of the container, it seemed logical to make the candle white, although there are many different color options available. Making the candle was a breeze! I poured the scent into the container and stirred for several minutes. Then, because the wax is very hot, Cindy filled the container with the wax. Next, I chose several colorful wax seashells for the top of the candle and paid the bill. The candle was ready to pick up a few hours later since the wax needs to cool, giving me some time to do some more shopping and pick up lunch. When I went to get the candle, I was extremely happy with the finished product. I can’t wait to give it to Cathy for the holidays!l No appointments are necessary to make your own candle, and the price is the same as the many different candles featuring over 100 scents, which are available throughout the store. Children three and up are welcome to make candles under parental supervision; the store is available for rent to provide a very unique private candle-making birthday party, bachelorette party, or celebration of other special occasions! The Shining Sol Candle Company designs candles from 100% eco-friendly soy wax, and each candle features a crackling wood wick. Open in town since March 2021, the Shining Sol Candle Company is an outstanding addition to the retail scene! For more information, visit their website: Phone: 302-567-5336. Christmas Spirit Jerry Filbin

Christmas Spirit is a long-time Rehoboth Beach specialty store that features Christmas decorations and other holiday items. There are hundreds of ornaments in themes such as Old-World Christmas—and Coastal Themes and souvenir ornaments such as a Dolle’s, Funland, the watch towers, and Thrasher’s! I think I know someone who could use the “Santa on a shark” ornament! There are also holiday tea towels to make the kitchen festive. This season, Christmas Spirit is also featuring the Christopher Radko designer collection at a 25% discount!

Christmas Spirit is a store you could browse for hours—not only for yourself, but also to find the great Rehoboth Beach souvenir ornament or ornaments from other themes to make a great memory gift for friends. When you are in town, this is a “don’t miss” for the holiday season! Christmas Spirit is located at 129 Rehoboth Avenue. Phone: 302-227-6872. Salt Air Jerry Filbin

Salt Air is a restaurant with a lot of history in Rehoboth Beach. Located at 50 Wilmington Avenue at the corner of S. Second Street, Salt Air is one of the illustrious restaurants in The Big Fish Group of restaurants that includes Sazio, Stingray, Obie’s By The Sea, and the Crab House in town. Salt Air has been the home of upscale dining for many years. It features a relaxed atmosphere and an inviting bar with hand-crafted cocktails and delightful wines. The staff are most helpful and inviting.

Salt Air has won a number of awards including DelawareToday’s 2020 Best Rehoboth Beach Restaurant and the 2018 Best Wine List Downstate and Best Restaurant in Delaware awards. Salt Air is open for dinner and features a broad selection of dishes including soup and salads (try the roasted pepper and tomato bisque!), small-plates, and shareables.

The main menu features a broad selection of seafood dishes (Eastern Shore crab cakes, shrimp and andouille sausage, pan seared halibut, and seafood stew to name a few) and farm-fresh meat and vegetarian dishes, a flawless 14 oz. NY Strip steak with red creamer potatoes, sautéed asparagus, and scorched red pearl onions is just one of the amazing dishes. Don’t overlook the Chef’s Special of the Day: espresso-rubbed salmon was the choice as I write this piece. Salt Air is definitely a keeper and footsteps off of Rehoboth Avenue, it is warm and inviting and a fabulous dining experience. Phone: 302-227-3774.

News from Rehoboth Beach Members Off-Season Daily Specials Return to Rehoboth Beach

Special thanks to RBMS Blue Partner The Canalside Inn for again publishing the Off-Season Daily Specials in Downtown Rehoboth Beach! Come on out to enjoy a meal with an off-season discount! Off Season Rehoboth Beach Restaurant Deals ( A Request: Available Space for Radio Rehoboth

You may have seen a recent story about Radio Rehoboth in the Cape Gazette that described the current financial challenges for Rehoboth's not-for-profit (501 (c) (3)) community radio station, WWSX 99.1. Radio Rehoboth is an RBMS member and a valuable community communications asset to the City. In support for the station, RBMS is putting out a call for any in-town business that might have a small space available as a tax-deductible donation that would provide 99.1 with studio space. The requirements are pretty basic: accessibility, climate control, power, and the ability to hook up their own internet access and phone.If you think you may be able to provide a space, please reach out to Jeff Balk at Radio Rehoboth at 302-510-9000 or Rehoboth Beach Then and Now—A self-guided walking tour on the Built Story mobile app is now available! As an introductory offer: “Ten Days of Free Rehoboth History”—the tour will be available for residents and visitors at no cost on November 18-27!

Tour takers can explore downtown Rehoboth Beach and learn about the 19th century religious summer camp, how the fires and storms shaped the community, the transformative impact of the railroad, and the illustrious citizens who made Rehoboth Beach what it is today. The app is available from either Android or iPhone app stores for free. The 15-stop tour of downtown focuses on how the city evolved from its 19th century roots as a rural community, the arrival of the summer religious camp in the 1870s, the arrival of the railroad, and the “battles” between the “saints and sinners” that influenced the later development of the community. The Built Story mobile app is free and tickets for each tour are $10 (before November 18 and after November 27). Tickets for individual tours are good for 30 days and may be viewed more than once. The Built Story app is also your gateway to other tours around the world. Half of the proceeds from this tour benefit Rehoboth Beach Main Street. For more information, call the RBMS office at 302-227-2772. RBMS Is Participating in the Winter Wonderland Toy & Coat Drive

RBMS is collecting new coats as part of The United Way of Delaware’s “Winter Wonderland Resource Fair/Coat and Toy Give Away.” Two Resource Fairs will be held in Sussex County for families and community members. The community fairs allow agencies, organizations, and businesses to promote education, health, prevention, and safety. Participating organizations will provide resources, coats, and holiday gifts—for families and children grades K–8. Resource Fair Schedule Schellville—December 3rd, 2:30–4:30pm Laurel Library—December 10th, 12:00–1:30pm RBMS requests that you drop off donated coats by Friday, December 2 at the Rehoboth Beach Main Street Office: 509 Rehoboth Avenue, Monday–Friday, 10:00am–6:00pm. Mark your calendars for these December RBMS events! Community Unity Dinner

RBMS will again host the Community Unity Dinner, on December 4—a Rehoboth Beach tradition since 1994! At the Rehoboth Beach Convention Center, 4:30–7:30pm. Fun for All. Highlights: a delicious pasta dinner, ice cream bar, Mr. and Mrs. Claus, live music provided by the Cape Jazz Band, Nutcracker ballerinas, and of course Holiday Carolers. Always a Must to start the holiday season.

Holiday Stroll A Holiday Stroll will be held on December 10. Check out our merchants’ holiday window displays. Santa will be all about downtown that day. We’ll also have Holiday Carolers and a photo station. Put on your fun holiday attire and join us downtown! Wreaths Across America

Rehoboth Beach Main Street and Rehoboth Beach Homeowners Association are co-hosting their second annual Wreaths Across America ceremony on Saturday, December 17. This is similar to what happens every year at Arlington National Cemetery in Washington DC. In addition to asking the public to attend and help lay wreaths at the gravesites of the over 150 veterans, we are asking if any former or current Armed Service members would like to represent their branch of service by honoring it during the ceremony. Each service branch: Army, Navy, Marines, Air Force, Coast Guard, and United States Merchant Marines will have a single member bestowed with the honor of presenting their branch’s ceremonial wreath during the program. Wreaths Across American will take place on Saturday, December 17 at 12:00noon at the Epworth Church Cemetery on Henlopen Avenue, next to Grove Park in Rehoboth Beach. Parking is limited, so arrive early. For more information contact A(nother) New Benefit from RBMS! Are you having difficulty finding and retaining staff? Are you having to deal more and more with frustrated and rude customers? If so, we have some ways to help you.

Rehoboth Beach Main Street is partnering with Community Service Institute and has created a workshop to help Rehoboth Beach downtown residents and businesses. Community Service Institute has developed a primary well-being training system that has become a cornerstone for developing people and organizations desiring to increase levels of effectiveness and improve bottom-line results. Our Verbal and Non-Verbal Communication and What It Says about Us The Hidden Story · Every person is influenced by different challenges and has a back story. · Supervisors, team leaders and associates all need to be aware that there are external influences, which affect people differently. · Today’s reality: labor shortages and frustrated customers · All of us have internal beliefs(biases), feelings, and behaviors, that influence the decisions we make and the actions we take. What Is Your Story? · Do we listen to learn or listen to win? · Do we debate or have dialogue? · What are ten rules for having a better conversation? We will explore these and other communication skills/challenges. Community Service Institute Workshop: $25.00 Date: Tuesday, November 15, 2022 Time: 9:00am–10:30am Location: Rehoboth Beach Public Library, 226 Rehoboth Avenue

Continental breakfast and beverages will be served. Please RSVP by calling John Urbanski at 419-721-3377 or email Seating is limited. Credit cards, checks, and cash accepted (credit card fee will be added). Rehoboth Beach Main Street’s Inaugural Day of Giving Thank you for joining us for 19 hours & 96 minutes of giving Celebrating the year RBMS was founded: 1996 What are you doing on Tuesday, November 29th, 2022? Join us for Rehoboth Beach Main Street’s Day of Giving for 19 hours and 96 minutes!