August 2022 Newsletter

Updated: Jul 30

And the Beat Goes On....

As I am sitting here getting ready to write this month's lead in to the RBMS Newsletter, the Hazy, Hot and Humid days of Summer have arrived. And I realize we have just crossed the halfway point in time for the Summer of 22. It's hard to believe that not too long ago Summer ‘22 was just beginning, and we all looked forward to the lazy hazy days of summer with great expectations of the good times that were sure to come. As sure as the sun rises in the morning and sets in the evening the Beat Goes On, and with it our summer plans are being executed as Father Time continues its march forward.

(Photo Credit Keith Misener)

A unique place to visit this month, if you are into needle point, is the Stitch-Stash store in downtown Rehoboth at 102 North 1st Street. They are a full-service needlepoint store that focuses on customer service and would love to visit with fellow stitchers visiting Rehoboth this summer. Meanwhile, those individuals into biking should stop by

Rehoboth Cycle Sports at 174 Rehoboth Avenue, which has provided over 30 years of bicycling experiences to Rehoboth Beach bicyclists with friendly and expert assistance. After your ride, you can go to the Rehoboth Ale House to meet up with the fellow riders and non-riders in your party, and you all can select from an impressive selection of craft beer while enjoying a stellar atmosphere along with servers who know their stuff.

Another fun eatery, on Rehoboth Avenue, is Mason’s Famous Lobster Rolls. Their lobsters come straight from the waters of Maine, and each roll is prepared according to the simple, honest traditions of the people who live there.

If you want a more formal setting, then meander over to Victoria's Restaurant in the Boardwalk Plaza Hotel for oceanfront dining in an intimate setting overlooking the beach and boardwalk.

Among the many fine businesses located in downtown Rehoboth Beach is ISH Boutique: a must visit place offering unique high-quality women's Bohemian beach attire that is both fun and trendy.

All of these businesses are located in beautiful downtown Rehoboth Beach, and you can read more about them later in this edition of the RBMS Newsletter. Each business invites you to stop in and stay a while, enjoying all that they have to offer for all ages looking for fun things to do while spending time in downtown Rehoboth Beach. And, while there, be sure and tell them you heard about them in the RBMS Newsletter!

Current and past issues of the newsletter are available on the RBMS Website at Newsletter | Home | Rehoboth Beach Main Street (

New Businesses & Membership Renewals

RBMS welcomes Rehoboth Beach Paw-radice as a new member!

RBMS thanks The Pines / Aqua Grill for renewing their membership at the Yellow Partner level!

RBMS thanks these businesses for renewing their membership!

· Theo’s Steaks, Sides & Spirits

· Hotel Rehoboth

For information about levels and benefits of RBMS membership, go to Join | Rehoboth Beach Main Street (

Showcasing Rehoboth Beach Businesses


Stitch-Stash, an RBMS Green Partner, is a full-service needlepoint store in downtown Rehoboth Beach. It is conveniently located at 102 North First Street, between Baltimore Avenue and Maryland Avenue, with easy parking and access to the store.

After a recent tour of this impressive shop, it was crystal clear this is a one-stop needlepoint shop with all the supplies needed for your project—canvases, fibers, accessories, and more! Their website,, has all their items available for sale 24 hours a day.

Every customer of Stitch-Stash has readily learned that customer service is their main focus. They simply love their stitchers!

Stitch-Stash is open all year long, and their hours are Tuesday to Saturday 11:00am–4:00pm. If you need to reach them by phone, please call 302-569-0063.

Rehoboth Cycle Sports

Visitors and residents of Rehoboth Beach often enjoy the many biking options that are available in the area, such as biking on the Junction Breakwater or Georgetown Lewes Trails, peddling around Gordons Pond or through Cape Henlopen Park, or simply biking casually along the many bike lanes in town. Having an outstanding bike shop right in the middle of our city is a definite need.

Rehoboth Cycle Sports, an RBMS Green Partner, fulfills that need! Conveniently located right on Rehoboth Avenue, the bike shop opened just two years ago in the space that used to house Bike to Go. The new owners extensively renovated and modernized the space, and the bike shop has impressed both locals and visitors alike since it opened.

Whether you need a road, commuting, fitness, or children's bike, you are sure to find what you need at Rehoboth Cycle Sports. Bikes at the new shop are available to purchase or rent. They offer a wide variety of outstanding brands, such as Townie and Trek. Looking for an electric bike? Look no further. Customers will find great choices and receive outstanding guidance from the knowledgeable staff! If you are looking for repairs for your current bike, Rehoboth Cycle Sports offers professional repair services.

Rehoboth Cycle Sports vows to give customers the best value for their money; they offer a credit if bicyclists find the same bike for a lower price locally within 30 days of purchase!

Hours are Monday, Wednesday, Thursday, and Sunday from 10:00am–4:00pm, Friday from 10:00am–5:00pm, and Saturday from 9:00am–5:00pm. The shop is closed on Tuesdays. To learn more about Rehoboth Cycle Sports, pop into 174 Rehoboth Ave., call 302-227-7600, or check out their website at

Rehoboth Ale House

The Rehoboth Ale House, an RBMS Green Partner, has been a fixture at 15 Wilmington Avenue since 2016—and is still going strong! Selected as the best Delaware Beach restaurant by MIX 99.5 in 2021 and voted by as the Delaware 2020 Best Beer bar, the Ale House always aims to please!

The Ale House, located just steps away from the boardwalk, is a perfect place to hang out and chill after a hot day sunbathing on the beach. The bar in the center of the Ale House features many high tables where guests can enjoy beer, wine, and cocktails in comfort. In fact, the bar boasts 20 taps with an outstanding selection of craft beers, as well as wines and cocktails. TVs are everywhere for those who want to keep track of the Nats, the O's, and the Phillies.

A partition separates the cozy dining room from the bar area. There are selections on the menu for everyone, whether you are a carnivore or a vegan! A children’s menu is also available. Diners rave about the mussels and flatbread pizza—and always appreciate the friendly and excellent service.

On weekends and occasionally during the week, the Rehoboth Ale House features live music as well as fun special events such as drunken spelling bees and open mic stand-up comedy nights. To find out who's playing and learn more about what’s happening, just click on the events and entertainment tab on their website,

Victoria’s Restaurant

On a perfect summer evening in late June, my brother and his wife were in Rehoboth visiting me for a few days. To avoid the traffic and the crowds, they always come during the week. Knowing that they would appreciate eating outside at a place that was relaxing with a lot of ambiance, I immediately chose Victoria's Restaurant—an RBMS Green Partner.

I always enjoy the charming restaurant overlooking the boardwalk and the ocean and knew it was the perfect choice for my guests. My family was awestruck by the impressive Victorian decor as well as the spectacular views of the beach and the ocean. The maître d' greeted us warmly when we entered; following that, a friendly and efficient waiter provided outstanding and attentive service.

There were excellent selections on the menu. We enjoyed delicious salmon and New York strip steak as well as tasty sides and several glasses of wine. Sadly, we didn't save room for dessert, but the choices on the menu were definitely tempting.

When it was time to use the restroom, we found that walking through the restaurant is like taking a time machine back to the 1890s, the era when Rehoboth Beach was just beginning to boom. Beautiful antique pieces and scrolling latticework are found throughout the restaurant and pub. The attention to detail is quite impressive.

A special treat at Victoria's is afternoon tea, which is held Tuesdays through Thursdays from 3:00pm–5:00pm. What a great thing to do, especially on a rainy day! Click here to learn more about afternoon tea:

Overall, we had a fantastic experience! For more information stop by the Boardwalk Plaza hotel website at or call for RESERVATIONS: 800-33-BEACH or 302-227-7169. You'll find the hotel conveniently located at 2 Olive Avenue and the Boardwalk.

Mason’s Famous Lobster Rolls

Mason’s Famous Lobster Rolls, an RBMS Green Partner, is a very popular casual restaurant that features sustainable Maine lobster direct from Maine, along with shrimp rolls, clam chowder, lobster bisque, lobster grilled cheese, and Maine Root sodas!

Mason's takes pride in preparing their lobster rolls in the traditional way, with no bells and whistles and no pretension. Mason's offers four varieties of lobster rolls, all served on a toasted split-top New England bun. Their classic lobster roll is served with a bit of mayo, lemon butter, and seasoning, while their Connecticut roll is served warm with butter. Mason’s also offers a lobster salad roll and a lobster BLT roll.

Owner Richard Sharoff said that the restaurant, which is now open for its sixth season at 67 Rehoboth Avenue, near the intersection of 1st Street, is a perfect location, as it is convenient not just to beach goers but to virtually all visitors who come to Rehoboth for shopping and dining. The location is a clean, bright, and inviting dining venue, with limited covered outdoor seating and a sliding glass door that opens to the public for easy access.

The staff at Mason’s is highly experienced and friendly and shares the owner’s enthusiasm and commitment for providing guests with an easily accessible way to get a taste of Maine at the Delaware shore. Open daily 11:00am to 10:00pm. Phone: 302-727-0411.

ish Boutique: Keeping Up with Current Trends & Setting Them, Too!

The ish Boutique, an RBMS Green Partner, is a bohemian beach boutique that offers unique, high-quality goods, fun and trendy finds, and some of the most “style-ish” apparel, accessories, home décor, baby & kid items, clean beauty products & gifts for anyone and everyone!

The ish team takes great pride in what they do, by always setting high standards and exceeding goals. They have an eye for color, constant fresh ideas, and an overall passion for

fashion. The team not only provides coastal chic products, but they promote the coastal lifestyle. The ish Boutique’s social media platforms complement all of its stylish products and create the overall captivating vibe of the beach. You can smell the ocean breeze, feel the crystal sand, and bask in the sunshine all through just their Instagram alone. The ish Boutique paints the mood for those ready to walk the beach with carefree confidence and shine while wearing the latest ish on the market. The ish Boutique is located at 403 Rehoboth Avenue. Phone: 302-212-2577.

Photo Courtesy of Ish Boutique

News from Rehoboth Beach Businesses

RBMS Ribboncutting Held for CoWork Reho

CoWork Reho, an RBMS Yellow Partner, celebrated their grand opening on the boardwalk with a ribbon cutting and summer kickoff party on July 1 amongst family, friends, and newcomers. Participating in the ribboncutting were Jared Bowers, CoWork Reho owner, Hayley Jackson, COO, and RBMS Executive Director Dan Slagle and several RBMS board members. CoWork Reho is Sussex County's only coworking space—and the only direct oceanfront coworking space in the country—filling the need for a quiet and serene place to work while still enjoying an ocean view and all that the Rehoboth area has to offer. With daily, weekly, and yearlong passes, there is an option for everyone. Whether you're on vacation, here for the summer, or live here full time: CoWork Reho hopes to connect with you soon!

CoWork Reho is located at 511 N. Boardwalk. Phone: 302-494-0214.

Congratulations to Rehoboth Beach Main Street member Cashmere Gardens being named Best Upscale Women's Wear Store in the state by Delaware Today in their recent Best of Issue!

Cashmere Gardens is located at 247 Rehoboth Avenue. Phone: 302-260-9407

News from Rehoboth Beach Main Street

This column highlights the work of the RBMS Executive Director, Dan Slagle, the RBMS Board, and the five committees, focusing on the behind-the-scenes work of the staff and volunteers, as well as the activities that are planned and carried out. For information about Dan, the RBMS Board, and the committees, go to About RBMS | Rehoboth Beach Main Street (

Recent Activities of RBMS

· Dan Slagle, Executive Director, has been busy meeting and talking with downtown business owners—this month 3 businesses have renewed their RBMS membership, and we have one new business! Dan coordinated and promoted an outdoor Sip & Discover Tasting Event with Love’s Liquors, organized a new-member ribbon-cutting at CoWork Reho, and attended the Sussex County Chamber of Commerce’s mixer.

· The Design Committee continues to develop the Downtown Rehoboth Walking Tour app and is receiving applications for the 2022 Cottage and Town Awards (see article below). Rehoboth in Bloom continues its efforts to beautify downtown Rehoboth Beach. The RIB team is finalizing plans for a new Canalside Garden—hoping to plant in the fall. If anyone wants to support the garden, contributions will be graciously accepted—and, the team is seeking a couple of local construction or landscapers to do some “Boots on the Ground” parts of the project.

· The Organization Committee continues to oversee the Ambassador Program; several Ambassadors have assisted member businesses in locating needed resources and securing information about events to include in the RBMS newsletter and social media postings. The Committee is reviewing commercial apps that will assist RBMS in identifying benefits received by members to ensure that all members receive the benefits they have been promised.

· The Promotions Committee is continuing to develop plans for the Sunday, November 13, Fashion Show, which will take place at the Convention Center and include a champagne luncheon. Committee members are also continuing planning for the Community Unity Dinner (December 4), and December 10 Holiday Stroll—get your holiday sweaters ready for that event!

· The Communications Committee has overseen the updates to the RBMS Website—ensuring that all Partner-level members have images on the home page and/or business directory, that all members are included in the business directory, and the Events page is up-to-date. The Committee continued its ongoing newsletter development and oversight for social media.

NOTE: The work of the RBMS committees is integral to meeting the mission of Rehoboth Beach Main Street: promoting downtown Rehoboth Beach as a year-round beach town with a vibrant commercial area, attractive signage and storefronts, a full calendar of events, and economic programs benefiting the business and residential community. We are seeking volunteers to work on these committees, including Rehoboth In Bloom (part of the Design Committee’s work). You can put as much time into your volunteer work as you have available. Come join us!

Delaware’s Enhanced Plastic Carryout Bag Ban started July 1, 2022

The Delaware General Assembly passed a law banning plastic carryout bags in 2019 to help reduce litter, increase recycling efforts, and lessen the impact of plastic film on machinery at our recycling facilities. This law impacted retail stores with large footprints or medium size stores with multiple locations. Smaller retail stores were not impacted by this law and restaurants were excluded.

In 2021, the Delaware General Assembly enhanced the earlier law by eliminating all plastic film carryout bags at checkout and including all retail stores, regardless of size. Restaurants are still excluded from the ban.

This plastic carryout bag ban went into effect on July 1, 2022, and affects all retail stores in Delaware. Information and helpful ideas are listed below to help assist you in complying with this law:

Please remember, Retail Stores in Delaware cannot provide plastic film bags to customers at checkout. (Restaurants are exempt from this law.)

o Reusable bags made of durable fabric with stitched handles or paper bags are allowed at checkout. You may charge fee for these bags. (You may also choose to not provide bags for your customers.)

o Encourage your customers to bring their own bag when shopping by posting a sign at the entrance to your store:

o Ask customers if they need a bag for their purchase. Many times, customers may not need a bag.

The plastic film bag ban started on July 1, 2022. You cannot continue using plastic film bags at checkout to deplete your inventory.

o If you have new, unused plastic film bags, consider donating them to:

  • a local food pantry or Food Bank of Delaware (you may be eligible for a tax write-off);

  • a local restaurant (for take-out or leftovers and free advertisement for your store); or

  • a local non-profit thrift store.

· If you have any questions regarding the plastic bag ban, please visit: for further information.

o Frequently Asked Questions for Retailers:

You may contact DNREC staff with specific questions: or (302) 739-9403.

Recognizing Our Volunteers: Jim Mease!

Jim has been volunteering for RBMS for about 2 years and he covers a lot of bases, working for the Design Committee’s Rehoboth in Bloom as well as the Communications Committee as our monthly theme editor, setting the tone for each monthly issue. As a Bloom volunteer, Jim is on a team that cares for six planters around the city (watering, weeding, planting) on Rehoboth Avenue every Tuesday morning.

Jim tells us that he enjoys his volunteer work with RBMS because he gets to meet new people and gets to work on different projects that help to improve the community in which we all live. Jim has been vacationing in Rehoboth since the 1960s when he came from Pennsylvania with his parents and siblings, and then when he and his husband Phil moved back east to Washington DC from Indianapolis, Indiana, they started coming down for weekends. Eventually they bought a mobile home in Camelot and later in Rehoboth Beach Yacht and Country Club (RBYCC).

Jim and Philip have been together for 37 years and were married in DC. Jim has two children: a son, Andrew Mease married to Stephanie with two grandchildren Riley age 10 and Harper age 8; and Amanda, married to Eric Zuck with 4 grandchildren Carson age 12, Melody age 8, Elliott age 3 and Ian age 4 months.

Jim leads an active life in Rehoboth Beach, in addition to his volunteer work with RBMS and CAMP Rehoboth, he is an avid runner and also enjoys biking, swimming/beach time, Tai Chi, Yoga, bowling, and traveling—in both the US and overseas. Jim also volunteers for CAMP Rehoboth (a Main Street Business Member!) where he has worked for six or so years on a number of initiatives including Sundance, Sun Festival, Block Party, CAMPCierge, and the Hand Made Market.

Jim joined the Army after high school and served for 2 1/2 years before being honorably discharged. After that, Jim returned home to Lebanon, Pa. and started working as a civilian employee in the Army Finance and Accounting Office at Ft. Indiantown Gap eventually transferring to the US Army Finance and Accounting Office (USAFAC) at Fort Ben Harrison in Indianapolis, Indiana. From Indy he transferred to Washington DC in 1990 as a member of a team that created the Defense Finance and Accounting Service (DFAS), and then back to the Army working for the newly created Installation Management Command (IMA) before being assigned to the Assistant Secretary of the Army for Financial Management and Comptroller (ASAFM&C) at the Pentagon, where he was detailed as Assistant Deputy Director for Finance Operations in the Overseas Division. Jim was detailed to Army Central Command (ARCENT) out of Ft. McPherson, Georgia, and notably with duty in Kuwait at Camp Arifjan, about 30 miles outside of Kuwait City. While in Kuwait he supported the war effort in both Iraq and Afghanistan, looking for ways to improve and automate the Department’s financial management systems in order to reduce the amount of cash the US was placing in the Theater of Operations. Jim retired from the Department of Defense in 2012 after a 42-year career.

RBMS has the gift of a remarkable talent in Jim. He covers so many bases for us and steps forward to help in so many ways with a collaborative spirit, creativity, and much good humor. Many, many thanks to Jim Mease, our August volunteer of the month.

A Reminder: Southern Delaware Tourism Sidekick App Is Available to Rehoboth Beach Businesses!

In the July issue of the RBMS Newsletter we reported that Southern Delaware Tourism has developed a FREE, comprehensive web-based app, SouthDel Sidekick App designed to:

· Attract visitors to your business when they are in the area,

· Collect customer data for targeted marketing,

· Add qualified prospects to your email list, and

· Increase business during slow periods.