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August 2022 Newsletter

Updated: Jul 30, 2022

And the Beat Goes On....

As I am sitting here getting ready to write this month's lead in to the RBMS Newsletter, the Hazy, Hot and Humid days of Summer have arrived. And I realize we have just crossed the halfway point in time for the Summer of 22. It's hard to believe that not too long ago Summer ‘22 was just beginning, and we all looked forward to the lazy hazy days of summer with great expectations of the good times that were sure to come. As sure as the sun rises in the morning and sets in the evening the Beat Goes On, and with it our summer plans are being executed as Father Time continues its march forward.

(Photo Credit Keith Misener)

A unique place to visit this month, if you are into needle point, is the Stitch-Stash store in downtown Rehoboth at 102 North 1st Street. They are a full-service needlepoint store that focuses on customer service and would love to visit with fellow stitchers visiting Rehoboth this summer. Meanwhile, those individuals into biking should stop by

Rehoboth Cycle Sports at 174 Rehoboth Avenue, which has provided over 30 years of bicycling experiences to Rehoboth Beach bicyclists with friendly and expert assistance. After your ride, you can go to the Rehoboth Ale House to meet up with the fellow riders and non-riders in your party, and you all can select from an impressive selection of craft beer while enjoying a stellar atmosphere along with servers who know their stuff.

Another fun eatery, on Rehoboth Avenue, is Mason’s Famous Lobster Rolls. Their lobsters come straight from the waters of Maine, and each roll is prepared according to the simple, honest traditions of the people who live there.

If you want a more formal setting, then meander over to Victoria's Restaurant in the Boardwalk Plaza Hotel for oceanfront dining in an intimate setting overlooking the beach and boardwalk.

Among the many fine businesses located in downtown Rehoboth Beach is ISH Boutique: a must visit place offering unique high-quality women's Bohemian beach attire that is both fun and trendy.

All of these businesses are located in beautiful downtown Rehoboth Beach, and you can read more about them later in this edition of the RBMS Newsletter. Each business invites you to stop in and stay a while, enjoying all that they have to offer for all ages looking for fun things to do while spending time in downtown Rehoboth Beach. And, while there, be sure and tell them you heard about them in the RBMS Newsletter!

Current and past issues of the newsletter are available on the RBMS Website at Newsletter | Home | Rehoboth Beach Main Street (

New Businesses & Membership Renewals

RBMS welcomes Rehoboth Beach Paw-radice as a new member!

RBMS thanks The Pines / Aqua Grill for renewing their membership at the Yellow Partner level!

RBMS thanks these businesses for renewing their membership!

· Theo’s Steaks, Sides & Spirits

· Hotel Rehoboth

For information about levels and benefits of RBMS membership, go to Join | Rehoboth Beach Main Street (

Showcasing Rehoboth Beach Businesses


Stitch-Stash, an RBMS Green Partner, is a full-service needlepoint store in downtown Rehoboth Beach. It is conveniently located at 102 North First Street, between Baltimore Avenue and Maryland Avenue, with easy parking and access to the store.

After a recent tour of this impressive shop, it was crystal clear this is a one-stop needlepoint shop with all the supplies needed for your project—canvases, fibers, accessories, and more! Their website,, has all their items available for sale 24 hours a day.

Every customer of Stitch-Stash has readily learned that customer service is their main focus. They simply love their stitchers!

Stitch-Stash is open all year long, and their hours are Tuesday to Saturday 11:00am–4:00pm. If you need to reach them by phone, please call 302-569-0063.

Rehoboth Cycle Sports

Visitors and residents of Rehoboth Beach often enjoy the many biking options that are available in the area, such as biking on the Junction Breakwater or Georgetown Lewes Trails, peddling around Gordons Pond or through Cape Henlopen Park, or simply biking casually along the many bike lanes in town. Having an outstanding bike shop right in the middle of our city is a definite need.

Rehoboth Cycle Sports, an RBMS Green Partner, fulfills that need! Conveniently located right on Rehoboth Avenue, the bike shop opened just two years ago in the space that used to house Bike to Go. The new owners extensively renovated and modernized the space, and the bike shop has impressed both locals and visitors alike since it opened.

Whether you need a road, commuting, fitness, or children's bike, you are sure to find what you need at Rehoboth Cycle Sports. Bikes at the new shop are available to purchase or rent. They offer a wide variety of outstanding brands, such as Townie and Trek. Looking for an electric bike? Look no further. Customers will find great choices and receive outstanding guidance from the knowledgeable staff! If you are looking for repairs for your current bike, Rehoboth Cycle Sports offers professional repair services.

Rehoboth Cycle Sports vows to give customers the best value for their money; they offer a credit if bicyclists find the same bike for a lower price locally within 30 days of purchase!

Hours are Monday, Wednesday, Thursday, and Sunday from 10:00am–4:00pm, Friday from 10:00am–5:00pm, and Saturday from 9:00am–5:00pm. The shop is closed on Tuesdays. To learn more about Rehoboth Cycle Sports, pop into 174 Rehoboth Ave., call 302-227-7600, or check out their website at

Rehoboth Ale House

The Rehoboth Ale House, an RBMS Green Partner, has been a fixture at 15 Wilmington Avenue since 2016—and is still going strong! Selected as the best Delaware Beach restaurant by MIX 99.5 in 2021 and voted by as the Delaware 2020 Best Beer bar, the Ale House always aims to please!

The Ale House, located just steps away from the boardwalk, is a perfect place to hang out and chill after a hot day sunbathing on the beach. The bar in the center of the Ale House features many high tables where guests can enjoy beer, wine, and cocktails in comfort. In fact, the bar boasts 20 taps with an outstanding selection of craft beers, as well as wines and cocktails. TVs are everywhere for those who want to keep track of the Nats, the O's, and the Phillies.

A partition separates the cozy dining room from the bar area. There are selections on the menu for everyone, whether you are a carnivore or a vegan! A children’s menu is also available. Diners rave about the mussels and flatbread pizza—and always appreciate the friendly and excellent service.

On weekends and occasionally during the week, the Rehoboth Ale House features live music as well as fun special events such as drunken spelling bees and open mic stand-up comedy nights. To find out who's playing and learn more about what’s happening, just click on the events and entertainment tab on their website,

Victoria’s Restaurant

On a perfect summer evening in late June, my brother and his wife were in Rehoboth visiting me for a few days. To avoid the traffic and the crowds, they always come during the week. Knowing that they would appreciate eating outside at a place that was relaxing with a lot of ambiance, I immediately chose Victoria's Restaurant—an RBMS Green Partner.

I always enjoy the charming restaurant overlooking the boardwalk and the ocean and knew it was the perfect choice for my guests. My family was awestruck by the impressive Victorian decor as well as the spectacular views of the beach and the ocean. The maître d' greeted us warmly when we entered; following that, a friendly and efficient waiter provided outstanding and attentive service.

There were excellent selections on the menu. We enjoyed delicious salmon and New York strip steak as well as tasty sides and several glasses of wine. Sadly, we didn't save room for dessert, but the choices on the menu were definitely tempting.

When it was time to use the restroom, we found that walking through the restaurant is like taking a time machine back to the 1890s, the era when Rehoboth Beach was just beginning to boom. Beautiful antique pieces and scrolling latticework are found throughout the restaurant and pub. The attention to detail is quite impressive.

A special treat at Victoria's is afternoon tea, which is held Tuesdays through Thursdays from 3:00pm–5:00pm. What a great thing to do, especially on a rainy day! Click here to learn more about afternoon tea:

Overall, we had a fantastic experience! For more information stop by the Boardwalk Plaza hotel website at or call for RESERVATIONS: 800-33-BEACH or 302-227-7169. You'll find the hotel conveniently located at 2 Olive Avenue and the Boardwalk.

Mason’s Famous Lobster Rolls

Mason’s Famous Lobster Rolls, an RBMS Green Partner, is a very popular casual restaurant that features sustainable Maine lobster direct from Maine, along with shrimp rolls, clam chowder, lobster bisque, lobster grilled cheese, and Maine Root sodas!

Mason's takes pride in preparing their lobster rolls in the traditional way, with no bells and whistles and no pretension. Mason's offers four varieties of lobster rolls, all served on a toasted split-top New England bun. Their classic lobster roll is served with a bit of mayo, lemon butter, and seasoning, while their Connecticut roll is served warm with butter. Mason’s also offers a lobster salad roll and a lobster BLT roll.

Owner Richard Sharoff said that the restaurant, which is now open for its sixth season at 67 Rehoboth Avenue, near the intersection of 1st Street, is a perfect location, as it is convenient not just to beach goers but to virtually all visitors who come to Rehoboth for shopping and dining. The location is a clean, bright, and inviting dining venue, with limited covered outdoor seating and a sliding glass door that opens to the public for easy access.

The staff at Mason’s is highly experienced and friendly and shares the owner’s enthusiasm and commitment for providing guests with an easily accessible way to get a taste of Maine at the Delaware shore. Open daily 11:00am to 10:00pm. Phone: 302-727-0411.

ish Boutique: Keeping Up with Current Trends & Setting Them, Too!